YELLOW ZEBRA IS A BRAND MARKETING
BOUTIQUE that transforms ideas and concepts into a remarkable identity.
WE APPROACH CHALLENGES WITH A CREATIVE
PERSPECTIVE, SEE OPPORTUNITY IN UNCOMMON
PLACES, AND CONNECT BRANDS AND AUDIENCES
THROUGH COMPELLING STORytelling that shapes and improves business results.
WELCOME TO OUR JUNGLE - where meaningful ideas become bold and memorable BRANDS.
Lais Matos
Founder
Brand Marketing Lead
Lais embraced her calling in Communication from an early age. For the past 20 years, she merged experiences in advertising, marketing, and branding to help clients bring their vision to life and thrive in competitive markets across the Americas.
Her well-rounded experience in agency and marketing roles have grounded her in adapting to different business challenges, organizations and cultures, for industry giants as well as up and coming brands. At Crispin Porter + Bogusky and SCPF/JWT, Lais worked alongside legacy brands including Coca-Cola, Miller Lite, Procter & Gamble, DHL and HSBC boosting agency revenues up to 26%. She also participated in consulting projects for brands such as Fat Tuesday.
Now ahead of Yellow Zebra - established in 2015, she is most recognized for award-winning names and crafting brand strategies that stick - placing clients on the spotlight and fueling their path to growth. Her accessible and collaborative spirit turn relationships into long-term partnerships, helping simplify the process of effective brand building with strategy and creativity.
Lais holds a degree in Communication from the University of Miami, along with certifications from Harvard Extension School and ESPM São Paulo. Fluent in English, Portuguese, Spanish (and dog language), one of her greatest assets is bringing a multicultural perspective to solve client challenges.
Paula Soares
Paula’s 25 years of experience spans both agency and client-side roles overseeing marketing operations, giving her a comprehensive perspective on building brands, driving growth, and creating meaningful connections with consumers.
She has worked with some of the world’s most recognized brands—Samsung, Ford Motor Company, and AB InBev ventures—while also helping startups like Rookie Humans and Mama+ find their place in the market. She helped transform Frida Baby into a category leader and household name, overseeing marketing strategies that fueled exponential growth and deepened consumer loyalty. Whether leading multi-million-dollar campaigns or crafting creative strategies that double sales, Paula thrives on turning big ideas into real business results. Her work has been recognized on major stages, including Cannes Lions.
A culture enthusiast at heart, Paula stays on top of trends and the latest shifts in consumer behavior, ensuring the brands she works with remain relevant and ahead of the curve. She has a keen eye for blending data with cultural insights to create campaigns that truly resonate.
Fluent in English, Portuguese, and Spanish, Paula brings a global mindset to everything she does - all while calling Miami home.